Brand refresh and communication planning for Fortune 500 Company

We developed a 10-year  long term strategic communication plan for a $740-million partnership and a brand refresh.            

Communication Planning for United States Government 

Pigment designed and developed a politically sensitive national communication campaign across various channels to increase public awareness.

Change Management Study for Fortune 100 Company                        

The study examined worker perceptions of middle and upper management, and how cultural factors can be used to address change management issues.                                                                                                       

Crisis PR and Reputation Management for an aviation incident 

Pigment helped our client with strategy, speech writing, and media relations following an incident at their main hub.                                                                                                                                                                                                                                                                                                                                                      

Internal & External Communications for US Non-Profit 

Pigment developed a strategic communication plan, built a risk register, engaged media and sponsors, created advertisements, and was responsible for media buying and placement for an advocacy group.   

brand and reputation analysis for a major foreign media company  

We helped quantify the brand of a large media company as it looked to expand into a new market. The data collected helped the firm determine the amount and types of resources that should be allocated into the new market in order to be successful. 

Strategic Communications planning for flag carrier

Based on social-sciences research, we developed an internal strategic communication plan and brand refresh for one of the fastest growing airlines in the world. 

Precision Digital ADvertising for united states army 

We developed an advertising strategy to assist the US Army inform and recruit individuals across the state over a one year period. 

Strategic Communications planning for a national bank          

We created and staffed a corporate communications office, developed a long-term strategic communication plan and provided brand advising, and produced a television show which aired on the largest cable news network in the region.          

Brand Refresh and Strategic Communication Plan                        

A technology firm required a complete brand refresh and a strategic communication plan. We conducted a study to understand best practices to communicate, and mapped out a plan for what resources were required to achieve the goals outlined in the strategy. Pigment created a cleaner brand and much more effective marketing collateral. 

Branding Study for US Government        

Pigment managed a branding and communications advisory effort for a broadcasting initiative in North Africa, Egypt, and Saudi Arabia.                                      

brand and narrative analysis for an embassy to the united states

Pigment helped measure the value of an nation's brand and its effect on media narratives regarding terrorism in the US and in France. Our study helped the Embassy communications section craft more effective messages and understand the limits of their ability to influence perceptions.  

Client List